A Great Example of Green Style: Madison and Grow Wallpapers

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I’m a big fan of using paint to spruce up a room, because it’s a quick and relatively inexpensive way to change the look of a space. But sometimes, I wish I could do a little more. I’m not above using a stencil to create a beautiful pattern on a wall, and I’ve seen some people (most notably, Kristen of kfd design) create hand-painted patterns that can make you swoon. But lets be honest. Not everyone has a steady enough hand to free-paint a pattern, and stencils can be messy and time consuming. I’m determined to install wallpaper in at least one room when we finally have our own house, and these papers from Madison and Grow are high on the list of ones to try.

The patterns are simple, but high-impact. Most designs are available in several colorways, so it’s not hard to find something that will fit your chosen color palette. The wallpapers are available in two collections: Martha’s Vineyard and Pasadena. And I’ll be honest: The pricing is more Martha’s Vineyard than Average Town, USA. Only you can decide how much is too much.

Either way, the papers are gorgeous, and they come with a bevy of eco benefits that make them at least worth checking out.

Why It’s Green:

  • All papers are manufactured with responsibly sourced fiber and all suppliers adhere to one of the globally recognized responsible forestry or chain of custody programs, including the Forestry Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), Programme for the Endorsement of Forestry Certification (PEFC) and the Canadian Standards Association.
  • Papers are free of chlorine and PVC
  • Papers designed for “breathability” to minimize mold and mildew growth.
  • The paper mill/supplier creates approximately 50% of its electricity by mill-owned low-impact hydroelectric generators.
  • 100% of the mill’s short paper fiber is reclaimed and used in the agricultural industry for nutrient rich compost or animal bedding.

Price: $150-225/roll. Find a retailer in your area.

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4 comments… add one
  • Lori Z. October 22, 2010, 9:00 pm

    Holy Guacamole! I thought to myself, “I love that paper, maybe I’ll get a little bit and back a bookcase”, but at that price–not happening!

    • jennae October 23, 2010, 8:22 am

      Lori, trust me when I say I understand completely. Like I said, the price is definitely more “Marth’s Vineyard.” But the paper is beautiful. I don’t know that it’s one of those things that’s worth saving up for, but it’s nice to have the option.

      Maybe I should have called the post “A Great Example of Green Luxury.”

  • roxipaintgirl October 24, 2010, 3:13 pm

    This wallpaper is so beautiful – I wish there was a way to buy a teeny tiny bit of it so I could use it for craft projects! If a roll gets you a long way, I can see how it could be worth it if you can find a way to use it to accent rather than cover an entire room. Of course, if I could afford it, I’d do a whole room. Thank you for sharing!

    • jennae October 25, 2010, 1:03 pm

      Roxi, I completely agree! I can’t imagine how much it would cost to wallpaper a whole room, but used in several small projects, it could absolutely be worth it. This is the kind of paper I could easily see being framed for an art project. Or like Lori said, I would LOVE to see it on the inside of a bookcase.

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