There are a lot of good reasons to start a plumbing business. Aside from the financial rewards, working your own hours and being your own boss is incredibly rewarding.
But as with any new business, it can be challenging trying to figure out to get things off the ground. Even if you love all things plumbing, you still need a sound business plan to get your business off the ground. Here are some tips to get you started on the right foot.
Earn Your Certification
If you haven’t completed formal training, you will need to earn the proper certification to run a plumbing business. Contrary to what some might think, there’s more to becoming a plumber than sticking a plunger in a toilet. Plumbers must have a good education in math, technology, and science. However, you don’t need a college degree to become a plumber.
The basic educational requirements of plumbing involve a GED or a high school diploma. Once someone has one of these, they’ll be eligible to take part in a certification program or trade school.
A great way to become a certified plumber is becoming an intern or apprentice. There are a lot of programs that can get you connected with professionals who can take you in as an apprentice. People who become plumbing apprentices have the benefit of receiving training while on the job.
Create a Business Plan
There is a wide array of plumbing services. Before you can become a plumber, you need to find your niche. As you watch and learn from a professional, take the time to think about what jobs you enjoy doing the most. For example, you could be the kind of plumber who simply fixes backed up pipes or you can broaden your horizons and inspect sewer lines.
Regardless of what sector of plumbing you work in, you’re going to need the proper equipment. Make sure you have all the essential tools and material on hand before taking your first service call. Nothing ruins a growing business faster than incompetence. As your business expands, you can then invest in a fleet of work vans that are fully equipped with your employees need.
Businesses are now are recognizing how important it is to have an online presence. In addition to ranking on the first page of Google, social media is a fantastic way to convert plumbing leads into customers. The first step to creating an online presence with your website.
User experience goes a long way when making a name for yourself online. You can use your website to write informative blog posts that answer the questions people landing on your site are looking for.
Online advertising can also do wonders when you’re just starting out. In addition to Google ads, running Facebook ads can also boost exposure and put your company in front of your target audience. Facebook ads are easy enough to master, and you can also use geo-specific marketing tactics to market locally.
Create an Office
When your business is just starting out, you can save a lot of money by creating a home office. However, as your company takes off, there’s going to be a time where you can’t do everything yourself. You’re going to need help taking calls, scheduling appointments, processing payroll documents, and planning marketing campaigns. You’ll need to find an adequate space to establish your office. Once you’ve found it, you can start looking for hired help.
Come Up With a Referral Program
Social media isn’t the only way to get business. Word-of-mouth referrals are still the best way to bring in new business. As a new plumbing business, you need to spread the word with stellar customer service and satisfaction. Implementing a referral incentive program is the best way to do it. In addition to offering discounts for future service calls, you can offer incentives to the customers who bring in new business.
Building a plumbing business from the ground up takes time. The key to success begins with a sound business plan and quality service. Learn everything you can prior to taking your first service call. Your customers will thank you for it.